Top Five Rebrands of 2019
The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance. Brands live and die by their images. Experimentation
How is a creative agency different from a digital agency?
Design is utterly enmeshed with advertising. Indeed, when we think of marketing endeavours it’s often elements of design, such as a logo or a brand’s colours. It’s this pivotal role of design which makes creative agencies as popular as they
5 Common Traits of the Best Branding Agencies
How do you track down the best branding agencies in Dubai? When your business needs to stand out from the crowd, how do you find the branding agency which stands out from the crowd for you? We’ve identified 5 common
Social Media Marketing for FMCG Brands
Social media has fast become one of the most crucial aspects of digital marketing. It provides a wealth of benefits and a simple way of reaching millions of people around the world. The food industry is highly competitive and so,
Misunderstood Facts about Brand Strategy
The other day someone at the market packed up a bottle of ketchup and said to her friend, “This one’s good. Have you tried it?” Wow, I felt great though it was a bit of eavesdropping, I must confess. That
Quick Guide To Brand Strategy & Brand Positioning 2020
To succeed in 2020, brands will have to get back to basics, embrace the power of media platforms and avoid getting carried away by short term goals. 2020 has thrown up a unique set of challenges for brands. Already they were
How Brands Can Survive The Pandemic
As Covid-19 spread across the globe, businesses were forced to close their doors and adapt. With this has come a need to identify B2B digital strategies that will help businesses to continue some form of operation. Businesses want to remain
The Coronavirus and How Global Pandemics Impact Brands
At the time of writing, coronavirus, more correctly known as Covid-19, is present in 71 countries across the globe. The World Health Organisation is reluctant to call the spread of Covid-19 a pandemic, after backlash following the SARS outbreak in
Branding trends in the construction industry
The construction industry is immensely competitive. Dubai is famed the world over for its growth, realised most obviously, in the overwhelming amount of construction we see. The only way to stand out from the crowd, and win the business you
3 Major Reasons Why Startups Fail
Nobody likes disappointment or failure, especially in the newly launched business. Research has found that about one-fifth of new startups fail within the first year. Following are 3 of the most popular reasons why startups flop in their first year and