Top Five Rebrands of 2019
The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance. Brands live and die by their images. Experimentation
How is a creative agency different from a digital agency?
Design is utterly enmeshed with advertising. Indeed, when we think of marketing endeavours it’s often elements of design, such as a logo or a brand’s colours. It’s this pivotal role of design which makes creative agencies as popular as they
5 Common Traits of the Best Branding Agencies
How do you track down the best branding agencies in Dubai? When your business needs to stand out from the crowd, how do you find the branding agency which stands out from the crowd for you? We’ve identified 5 common
Branding trends in 2021
Branding outlines a business and sets it apart from the competition. You will agree, in an age of digital diversions, a good brand name and a great logo aren’t enough to stimulate the interest and attention of the modern and
WEBSITE AND BRANDING
Your website has great potential for your brand to be noticed and remembered. There are pages on your website that help connect your brand with your customer and create conversions. Every website is created with a different purpose to bring out
Misunderstood Facts about Brand Strategy
The other day someone at the market packed up a bottle of ketchup and said to her friend, “This one’s good. Have you tried it?” Wow, I felt great though it was a bit of eavesdropping, I must confess. That
Social Media Marketing for FMCG Brands
Social media has fast become one of the most crucial aspects of digital marketing. It provides a wealth of benefits and a simple way of reaching millions of people around the world. The food industry is highly competitive and so,
Quick Guide To Brand Strategy & Brand Positioning 2020
To succeed in 2020, brands will have to get back to basics, embrace the power of media platforms and avoid getting carried away by short term goals. 2020 has thrown up a unique set of challenges for brands. Already they were
How Brands Can Survive The Pandemic
As Covid-19 spread across the globe, businesses were forced to close their doors and adapt. With this has come a need to identify B2B digital strategies that will help businesses to continue some form of operation. Businesses want to remain
The Coronavirus and How Global Pandemics Impact Brands
At the time of writing, coronavirus, more correctly known as Covid-19, is present in 71 countries across the globe. The World Health Organisation is reluctant to call the spread of Covid-19 a pandemic, after backlash following the SARS outbreak in