Top 7 Branding Books You Must Read in 2021
A carefully compiled list of top branding books that have helped many entrepreneurs and branding professionals around the world. “Some books are to be tasted, others to be swallowed, and some few to be chewed and digested
Top Five Rebrands of 2019
The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance. Brands live and die by their images. Experimentation
How is a creative agency different from a digital agency?
Design is utterly enmeshed with advertising. Indeed, when we think of marketing endeavours it’s often elements of design, such as a logo or a brand’s colours. It’s this pivotal role of design which makes creative agencies as popular as they
Visual Elements Matter! Use Them Smartly While Drafting an Effective Brand Identity
Read before you choose the visual elements for your branding About a year ago, one of the prospective clients approached us and said: “We have to launch next week. We can't delay. Let's start with the current branding ideas, and we will
5 Common Traits of the Best Branding Agencies
How do you track down the best branding agencies in Dubai? When your business needs to stand out from the crowd, how do you find the branding agency which stands out from the crowd for you? We’ve identified 5 common
Avoid these mistakes to create an incredibly strong brand
No matter what the size of your business, the importance of a clear and consistent brand identity applies to you. Without a brand strategy, you risk selling products and services to a market that has no clear vision of who
Why Brands Don’t Adopt Intelligent Packaging?
Packaging is one of the most effective tools for brands not only to attract customers but also to build brand loyalty along with buyers. It is hard to understand that when the world has become technologically advanced, why are brands
Here’s What You Need to Know to Build Millennial Brand Relevance
In-depth insights that could be a game-changer in terms of ROI Before we dive deep into the topic, let us first clear out the basics: So, who are millennials? Typically, the people born between the years 1980 and 2000 are referred to as
Humanize Your Business to Make It Big!
4 Practical and Easy Brand Humanizing Tricks The Golden Rule of business is: To make it big in the market, you must know who your customer is. You may think about conducting full-fledged market research to understand your customers but first, try to
Airbnb SHIFTS TO BRAND MARKETING
Airbnb, the online property rentals company, moves its spend away from performance marketing and into brand marketing. It will also focus more on public relations. The overall amount that Airbnb invests in marketing as a percentage of revenue will never